Are you hoping to find angel investment for your startup? Are you looking to invest in startups? Go look at gust.com. It’s a better-than-ever first step.

Gust, is the new platform launched last week to replace angelsoft.net. The angelsoft.net platform is used by 600 angel investor groups, 35,000 angel investors, and 125,000 startups. Gust.com is its replacement. Angelsoft.net redirects to gust.com.

TechCrunch covered the new gust.com last week:

On Gust, entrepreneurs will be able to create their own profile, update their company information, build an investment relations site for their startup, collaborate on funding, and most importantly, get connected with angels interested in funding their efforts. Investors will be able to filter and search through the startups listed on Gust. And only those who have been specifically granted access will be able to see the details of a startup’s financials and progress.

That same post included this quote from David Rose, founder of both angelsoft.net and gust.com:

We’ve integrated powerful investor relations tools with direct access to the largest community of established, organized investors, thus supporting the entire ‘pitch-to-exit’ business life cycle. What’s most important is that our platform has gained the trust of the world’s most demanding investor and entrepreneur organizations.

In answer on quora, David added:

The enormous change with Gust is that now the *company* creates a single profile, which is always live and under the entrepreneur’s control. That profile stands alone as a protected web site (with both public and private areas) to which the entrepreneur can provide access to any individual investor he or she wants, whether or not the investor is part of an angel group or venture fund.

I have personal experience with angelsoft.net, so I’m looking forward to switching up to gust.com. We used angelsoft.net to organize the submission and filtering process for investment in the Willamette Angel Conference, in Western Oregon, of which I’m an investor member. Companies submitted their information to us as summaries, videos, and business plans, and we reviewed them. It also managed our communication within the group. And it was free, easy to use, and powerful. I’ve also used angelsoft.net as a judge in several major business plan competitions that use it as a convenient platform for managing submissions and information.

This looks to me like a good structured and organized answer to something people have been asking for since the early 1980s. And that’s from both sides of that table, the investors and the entrepreneurs. People wanting funding for new ventures faced a bewildering maze of possibilities, trying to find interested angel investors, looking for groups, forums, and so on. People wanting to invest had to connect one way or another to deal flow.

And for a good 18-minute view of David Rose, watch his 15-minute TED talk on pitching to investors.

Disclosure: I’m going to be posting on the gust.com blog; and Palo Alto Software products, for business planning, are compatible with the platform.
(Image: screenshot from gust.com)