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From the category archives:

Writing

It was sometime in the 1970s when I first ran across the Procter and Gamble one-page memo policy.  I was a journalist then, interviewing an executive from P&G. It seemed to make so much sense. The people who worked there, I was told, loved it.
What can’t you say in a full page?
Think about emails, which [...]

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Packaging with a Sense of Humor

by Tim Berry on May 29, 2009

in Marketing, Writing

What’s wrong with having some fun with labels and packaging? Nothing that I’m aware of. Although BusinessWeek doesn’t seem to like it.
My wife and one of my daughters came home one Sunday afternoon with a bottle of Shiraz from Virgin Vines. This is what it said on the label:

Dare to enjoy this wine without dashes [...]

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18-Point Twitter Etiquette Primer

by Tim Berry on May 28, 2009

in Social media, Writing, advice

I’m getting to know Twitter more these days, using it more, and enjoying it. I’m Timberry on Twitter. I’m frequently grateful to Twitter friends for pointing out good ideas, blogs, thoughts, pictures. Twitter enlivens my day, and brightens my writing.
I’m beginning to develop a sense of what to do and what not to do with [...]

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I feel like I’m watching Journalism fall apart; watching with interest, horror, and dismay … but just watching, like watching a fire from far away, powerless.

Like you do, I read about the newspapers folding, falling like trees in a rotting forest. Even the New York Times is in trouble. Many of the newspapers I grew [...]

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True confession: I love writing. I love short sentences, strong words, making myself understood.
I think most, if not all, good bloggers like writing. Video people do vlogs and YouTube, poets go to Twitter (say, what?), but bloggers are writers. Almost all of my favorite blogs — I’ve got the blogroll on this blog, rightmost column, [...]

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Benjamin Floyd of Read Click Done asked me after yesterday’s post: “how do you do it?” Two books, 1400 or so posts, 1300 or so tweets in the last two years. “Where do you find the time.”
Fair question. Reminds me of Bob Sutton’s Really, I Write it Myself. So do I. Bob thanks his editors, [...]

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Great Lines in Songs

by Tim Berry on April 29, 2009

in Writing

Have you seen the Freakonomics Blegs series? It’s fun. Great lines in movies, things like that. I gather that bleg is a contraction for blogging and begging, a play on words related to asking readers for contributions.
It made me think of some great lines in songs. Some of these are pure poetry. Or so it [...]

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Your thoughts, your pictures, your daily life … maybe it’s your journal, or your diary. Do you own it? Should you? Facebook backed down last month when people said its user agreement gave it ownership of users’ pictures. Anita Campbell…

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Down the Social Media Rabbit Hole

by Tim Berry on January 26, 2009

in Web/Tech, Weblogs, Writing

Last week John Jantsch posted My Social Media System, detailing his twice-daily, daily, weekly, and monthly routines in blogging, twitter, and so on. In email he asked me (and several others) to join in: I would love it if you…

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Two Old-New Search Engine Aberrations

by Tim Berry on January 7, 2009

in Marketing, Web/Tech, Writing

Some things don’t change. Search engine optimization (SEO) is all the rage, and for good reason. I’m certainly a believer. But I can also see that some of the real core factors are human nature as it always has been,…

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