Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

This is Your Brain on Stories

“The people we are coupled to [meaning talking to, sharing a story with] define who we are.  And our desire to be coupled to another brain is something very basic that starts at a very young age. “

Fascinating research here summarized by neuroscientist Uri Hasson, on how our brains become aligned when we hear the same story. He researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brains show similar activity, or become “aligned,” when we hear the same idea or story.

This amazing neural mechanism allows us to transmit brain patterns, sharing memories and knowledge. “We can communicate because we have a common code that presents meaning,” Hasson says.

This is a 2016 TED talk. I chose it for my Friday video because I’m fascinated by the power of stories, as more true sometimes than truth, because of the way we think.

The source for this one, on the TED site, is http://www.ted.com/talks/uri_hasson_this_is_your_brain_on_communication