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The Next Big Thing Already Happened

by Tim Berry on October 23, 2009

in Back to Fundamentals, Business Mistakes

The next big thing is never a repeat of last big thing. It’s always something new and different. It’s an original, not a copy.

What if the next Facebook already happened, and it was Twitter? What if the next Netflix already happened, and it was YouTube.
I see this a lot in business plans: businesses out to become “the next [...]

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Fundamentals of BtoB Marketing … Then and Now

by Tim Berry on July 10, 2009

in Marketing

This is a simple two-minute video that makes a very powerful point about how fundamentals can change, evolve, and yet, still remain as fundamentals. It was produced by the Business Marketing Association for its 2009 national conference.
I’m told that part of it is a remake of a classic McGraw-Hill “Man in the Chair” commercial from [...]

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Reality Check: Beauty, Women, Distortions

by Tim Berry on May 12, 2009

in Marketing, Reflections

I picked this up while browsing Seth Godin’s recent post over the weekend. He had it here, as part of a riff on the new world of commercial advertising on YouTube. Good post too, but I ended up thinking this Dove commercial on YouTube deserves special attention.

(If you don’t see the video, click here for [...]

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