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shiraz

Packaging with a Sense of Humor

by Tim Berry on May 29, 2009

in Marketing, Writing

What’s wrong with having some fun with labels and packaging? Nothing that I’m aware of. Although BusinessWeek doesn’t seem to like it.
My wife and one of my daughters came home one Sunday afternoon with a bottle of Shiraz from Virgin Vines. This is what it said on the label:

Dare to enjoy this wine without dashes [...]

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