Rip Empson

Do You Have What Investors Want?

May 21, 2012

What do investors want? I’ve read more than 100 business plans in the last two months. Entrepreneurs are overwhelmingly predictable on this point. Investors want disruptive. Investors want game changing.  But not just saying it. Being able to believe it. Two of every three plans says it. Only a very few make it actually believable.  [...]

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