Me 2.0

Is Personal Branding Really Impersonal Faking?

August 27, 2010

Don’t get me wrong: I think the thinking behind it, the advice wrapped around the idea of personal branding, is excellent. I’ve recommended, for example, Dan Schawbel’s personal branding book Me 2.0 and I’m sticking to it. Dan has a great collection of real-world suggestions in that book. But I’m beginning to think I hate [...]

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Branding as Soul, Karma, and a New World

April 21, 2009

The boom in social media, my happy association with some very smart Generation Y people, and a good book or two (Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a broader application of branding. I was taught to think of branding as a collection of visuals that should [...]

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Dan Schawbel, Me 2.0, and Personal Branding

April 7, 2009

What does personal branding mean to you? To me it used to be about well-known experts whose names became brands in an almost-traditional business sense: Guy Kawasaki, Seth Godin, Tom Peters; they were experts whose names sold books and speaking engagements. Lately my view of personal branding has expanded as I start following John Jantsch, [...]

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