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Me 2.0

Branding as Soul, Karma, and a New World

by Tim Berry on April 21, 2009

in Business Ethics, Green Business, Reflections

The boom in social media, my happy association with some very smart Generation Y people, and a good book or two (Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a broader application of branding.
I was taught to think of branding as a collection of visuals that should work [...]

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Dan Schawbel, Me 2.0, and Personal Branding

by Tim Berry on April 7, 2009

in Books, Business plan marathon, Social media, Weblogs

What does personal branding mean to you?
To me it used to be about well-known experts whose names became brands in an almost-traditional business sense: Guy Kawasaki, Seth Godin, Tom Peters; they were experts whose names sold books and speaking engagements. Lately my view of personal branding has expanded as I start following John Jantsch, Anita [...]

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