marketing strategy

Every Business — Yours Included — Really Needs a Market-Defining Story. Really.

August 29, 2012

(Note: I’m reposting this here from my new blog at Eugene Social, where I posted it first a few days ago. I like it and I want to have it here as well.) Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. I read more than business 100 plans, and watch [...]

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The Marketing Power of Negative

May 19, 2010

Two strangers sitting next to each other on a commercial airplane: if one chooses to say something to the other, the most likely comment, by far, is going to be something negative about the airline. They’re always late, the seats are too small, something like that. It’s human nature. We break the ice by criticizing [...]

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