marketing mix

Compare Your Marketing Mix to This Bar Chart

June 30, 2011

The eloquent bar chart here speaks long and loud about changing the marketing mix. It shows where marketers report their business lead come from. Look at it and tell me what it says about the businesses that aren’t at all online: I picked this chart out of literally dozens of great charts related to marketing, [...]

Read the full article →

Do You Undervalue Marketing You Can't Measure?

December 18, 2009

Measurability and accountability in marketing is a luxury we pretty much have now but we didn’t always have. Before the Web, we often guessed what would work, then spent the money to place the advertising or do the event or distribute the collateral. Then we waited, and hoped it was working. Then we’d guess again [...]

Read the full article →