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Marketing

The “You” Word: Empathy in Selling, Job Hunting, Whatever

by Tim Berry on March 27, 2009

in Marketing

I’m amazed at what some people put forward as ideas and proposals and suggestions. I can feel your pain, I think, if you’re trying to drum up business during this recession. Don’t make it harder for yourself.
Technically, start your letter with “You.” Start your email, start your phone call, start your tweet with “You.” As [...]

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True Story: Good Idea, but Hard to Explain

by Tim Berry on March 25, 2009

in Marketing, Productivity Software, True Stories, Web/Tech

Almost 20 Years ago I developed a software product called Forecaster. You start with an empty chart. Then you assign values to vertical and horizontal. Then you draw a line with your mouse, and Forecaster generates the numbers that correspond to the line.

It was built as something you could use in a business plan. [...]

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