market-defining story

Every Business — Yours Included — Really Needs a Market-Defining Story. Really.

August 29, 2012

(Note: I’m reposting this here from my new blog at Eugene Social, where I posted it first a few days ago. I like it and I want to have it here as well.) Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. I read more than business 100 plans, and watch [...]

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