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Fundamentals of BtoB Marketing … Then and Now

by Tim Berry on July 10, 2009

in Marketing

This is a simple two-minute video that makes a very powerful point about how fundamentals can change, evolve, and yet, still remain as fundamentals. It was produced by the Business Marketing Association for its 2009 national conference.
I’m told that part of it is a remake of a classic McGraw-Hill “Man in the Chair” commercial from [...]

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