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Leo Babuta

Marketing Textbook in Top 250 Blog List

by Tim Berry on August 20, 2009

in Marketing, Teaching Business, management

What if the question was: what’s the best book about marketing to read and recommend? And the answer was: read this compilation: Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas. How things have changed. 
Not Kotler’s Principles of Marketing, not Seth Godin’s Permission Marketing, not even Jay Conrad Levinson’s Guerilla Marketing. But [...]

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Irony: Fewer Words, Better Communication

by Tim Berry on June 9, 2009

in Blogs and blogging, Writing

It was sometime in the 1970s when I first ran across the Procter and Gamble one-page memo policy.  I was a journalist then, interviewing an executive from P&G. It seemed to make so much sense. The people who worked there, I was told, loved it.
What can’t you say in a full page?
Think about emails, which [...]

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