(I just posted this on my Up And Running blog over at Entrepreneur.com. For the record, I rarely post the same thing in both places, but today, because I’m announcing this new pitch site, I’m making an exception.)
Consider yourself one of the first to know about the new Bplans.com pitch site at pitch.bplans.com. That means [...]
What does personal branding mean to you?
To me it used to be about well-known experts whose names became brands in an almost-traditional business sense: Guy Kawasaki, Seth Godin, Tom Peters; they were experts whose names sold books and speaking engagements. Lately my view of personal branding has expanded as I start following John Jantsch, Anita [...]
Please, people, don’t get misdirected on this. The business planning is there for the company, as in the founders, the entrepreneurs, the people who are building and running the company. It isn’t a document, it’s a process, which begins with…