Elevator Speech Series

Elevator Speech Part 4: Delivery

February 1, 2008

In the real world, you know your so-called elevator speech and you use it when appropriate. Every time you do it, you and it get better. I’d recommend taking time out and working on it, but you probably won’t; you’re…

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Elevator Speech Part 3: What You Offer

January 30, 2008

Now explain what that person you’re selling to gets. Or the organization. You’ve personalized the need or want, identified your unique qualities to solve the problem, and now you have to put the need or want in concrete terms that…

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Elevator Speech Part 2: Why You?

January 29, 2008

In the next part of your elevator speech address ‘why you’? Why your business? What’s special about you that makes your offering or solution interesting to the target person or organization you just identified. That was my previous post. This…

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Elevator Speech Part 1: Personalize

January 28, 2008

If you can’t say it in 60 seconds, you have a problem. Your strategy isn’t clear enough. Nowadays we call it “the elevator speech,” meaning a quick description of the business that you could do in the time you share…

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