Simple Message

Marketing Messages? Simplify and Repeat

by Tim Berry

Watch this video. It’s just 90 seconds, and it’s a great reminder. It needs no further introduction. In case you don’t see it, click here for the source at Stanford’s scorner video collection for entrepreneurs. Read More »

Live and Breathe

Live and Breathe Your 5 Main Assumptions

by Tim Berry

I love this, a very short snippet video from venture capitalist Ann Winblad of Hummer Winblad Ventures. This is one of Stanford’s eCorner videos. I like their summary: Ann Winblad advises entrepreneurs to boil down their business plan and tell everyone in the company the top five assumptions for success.  “As time goes on, turn... Read More »

Dwarfed by Metrics

Dwarfed by Metrics

by Tim Berry

Interesting insight in this short (less than a minute) snippet of Tom Conrad’s talk for Stanford’s Entrepreneurship Corner. He looks for the bigger, more humbling number to keep his team sharp. Specifically, Pandora may be the giant of Internet radio but it’s a very small piece of total radio. Nice approach. (The video should be... Read More »

Business Plans, Plan A vs Plan B. Real or Fiction

Business Plans, Plan A vs Plan B. Real or Fiction

by Tim Berry

Very interesting talk from earlier this month on Stanford’s Ecorner. This is Randy Komisar, of Kleiner Perkins Caufield & Byers, as part of a one-hour talk built around his book Getting to Plan B. That’s a two-minute piece. Interestingly enough, it was followed immediately by an additional one-minute piece, called the Benefits of Mapping Plan... Read More »