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True Story: A Challenge

by Tim Berry on May 11, 2009

in Back to Fundamentals, Business Management, Business Planning, True Stories

I was the planning consultant to Apple Computer’s Latin America group from 1982 until 1991 or 1992, the end of the relationship being a bit hard to define as I was called on steadily more by Apple Japan and less by Apple Latin America.
The challenge came in the spring of 1985. The annual business plan [...]

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