Bplans.com Palo Alto Software
 
 

Posts tagged as:

caring

Five Words That Won’t Work in an Ad

by Tim Berry on June 26, 2009

in Marketing

Very good reminder here about the way words get diluted, and then useless. In my early days in the PC industry all software was supposedly “user friendly.” And that phrase ended up mocking, humorous, a caricature of hype.
In this same vein, Steve McKee writes Five Words to Never Use in an Ad in BusinessWeek. And [...]

{ 3 comments }