What delicious irony. The champion of the little guy has become big brother.
Remember the groundbreaking first Macintosh television commercial, in 1984, with the young woman throwing a hammer into the giant video screen on an evil big brother, smashing it into bits? There’s a role reversal going on.
Apple Computer has taken the establishment role [...]
Somebody asked me recently how my background relates to programming computers, and software. That’s hard to explain, given that I majored in Literature as an undergrad, then got an MA in Journalism, then an MBA. None of that says programming.
In my case it was like falling in love. I first used word processing when I was still [...]
I was the planning consultant to Apple Computer’s Latin America group from 1982 until 1991 or 1992, the end of the relationship being a bit hard to define as I was called on steadily more by Apple Japan and less by Apple Latin America.
The challenge came in the spring of 1985. The annual business plan [...]