Apple Computer

Seductive Sales Copy: So Easy to Say, So Hard to Do

November 7, 2012

I just read How To Write Seductive Sales Copy Like Apple on Kissmetrics. Good stuff. See, I’m doing it.  But, oh, yeah, it’s really hard. And it seems so easy when you look at it. Post author Henneke Duistermaat gives great examples, taken straight from Apple copy. Inspiring, but hard to do.  For example: One big idea. Short, [...]

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Classroom Kindle with Big Brother Control One-Ups iPad

October 18, 2012

Interesting post: Amazon Just Beat Apple to the Classroom, on Gizmodo. I’ve been following ebooks and textbooks for more than 10 years now, expecting disruption. Textbooks are obsolete. It should have happened years ago. And there’s a lot going on now, but classrooms are still the same.  In this one, post author Brian Barrett starts by [...]

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Tipping Point Trumps First Mover Advantage

June 21, 2012

Two interesting milestones: a note last week that Ebook Sales Surpass Hardcover in the U.S. coupled with the fact that digital music overtook physical media for the first time in 2011, something I expected since 1998. In both cases what surprises me is not that it happened, but how long it took. And what interests me is who makes [...]

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The Mac vs. Windows Rivalry is Dead. Apple Won.

May 10, 2012

Whoops. It suddenly occurred to me: the old Mac-Windows rivalry is dead. There goes a bit of industry history.  It used to be fun, back in the old days, when it mattered. If you’re old enough you’ll remember the famous 1984 Macintosh ad. I was generally forgiven by the Mac zealots for my weakness for [...]

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Those Sad Stories of Elephants and Mice in Startups and High Tech

June 14, 2011

Big squashes little. The elephant steps on a mouse and kills it, but never even notices. We stop on ants on the sidewalk without realizing. You can probably think of a lot of these cases. I had a friend who rode a big wave in the late 1980s with a PC-compatible add-on board that enabled [...]

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Company Culture Is What You Are Not What You Want To Be

January 14, 2011

I got this business plan question in email: When you’re starting your business, does “company culture” have an impact in your business plan? Do you start your “culture” when the company is small and create one that will easily expand as your company expands. How important is that type of thing as you go forward [...]

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Looking For the Rest of this Patent Story

January 6, 2011

What a shame. Although we all like neatly packaged stories — heroes and villains, good vs. evil, David vs. Goliath — it’s rarely that simple. For example, late last year there was what seemed to be a great David vs. Goliath story about this inventor guy who teaches at Yale getting $625 million from Apple [...]

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iPhone, Luvya and All That, but Couldya Clean This Up?

August 16, 2010

It’s not like I don’t know how to read around this, but with all the slickness of the iPhone, why allow this simple error? The high for the day is 92 degrees when the current temperature is 100 degrees? Isn’t that just sloppy? There is no computer language that doesn’t have an IF- THEN clause [...]

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Traveling With iPad Alone

May 17, 2010

I’m writing this post from a hotel in San Francisco, using my new 3G iPad (propped against the wall on the desk) and an Apple Bluetooth keyboard. This was supposed to be a quick trip, Friday to Monday, helping my youngest daughter move from Palo Alto to San Francisco. It was going to be a [...]

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What Amazon and iPad Teach us About Strategy

May 7, 2010

I love it: now when I buy a Kindle book from Amazon.com, I can have it on my iPhone, my iPad, my Mac laptop, my Windows laptop, my Mac Desktop, or my Windows desktop. This makes me feel like I really own the book. If I have a spare 10 minutes, just about wherever I [...]

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