November 7, 2012
I just read How To Write Seductive Sales Copy Like Apple on Kissmetrics. Good stuff. See, I’m doing it. But, oh, yeah, it’s really hard. And it seems so easy when you look at it. Post author Henneke Duistermaat gives great examples, taken straight from Apple copy. Inspiring, but hard to do. For example: One big idea. Short, [...]
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October 18, 2012
Interesting post: Amazon Just Beat Apple to the Classroom, on Gizmodo. I’ve been following ebooks and textbooks for more than 10 years now, expecting disruption. Textbooks are obsolete. It should have happened years ago. And there’s a lot going on now, but classrooms are still the same. In this one, post author Brian Barrett starts by [...]
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