June 30, 2011
The eloquent bar chart here speaks long and loud about changing the marketing mix. It shows where marketers report their business lead come from. Look at it and tell me what it says about the businesses that aren’t at all online: I picked this chart out of literally dozens of great charts related to marketing, [...]
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June 26, 2009
Very good reminder here about the way words get diluted, and then useless. In my early days in the PC industry all software was supposedly “user friendly.” And that phrase ended up mocking, humorous, a caricature of hype. In this same vein, Steve McKee writes Five Words to Never Use in an Ad in BusinessWeek. [...]
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