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Five Words That Won’t Work in an Ad

by Tim Berry on June 26, 2009

in Marketing

Very good reminder here about the way words get diluted, and then useless. In my early days in the PC industry all software was supposedly “user friendly.” And that phrase ended up mocking, humorous, a caricature of hype.
In this same vein, Steve McKee writes Five Words to Never Use in an Ad in BusinessWeek. And [...]

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Reality Check: Beauty, Women, Distortions

by Tim Berry on May 12, 2009

in Marketing, Reflections

I picked this up while browsing Seth Godin’s recent post over the weekend. He had it here, as part of a riff on the new world of commercial advertising on YouTube. Good post too, but I ended up thinking this Dove commercial on YouTube deserves special attention.

(If you don’t see the video, click here for [...]

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