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Compare Your Marketing Mix to This Bar Chart

June 30, 2011

The eloquent bar chart here speaks long and loud about changing the marketing mix. It shows where marketers report their business lead come from. Look at it and tell me what it says about the businesses that aren’t at all online: I picked this chart out of literally dozens of great charts related to marketing, [...]

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Five Words That Won't Work in an Ad

June 26, 2009

Very good reminder here about the way words get diluted, and then useless. In my early days in the PC industry all software was supposedly “user friendly.” And that phrase ended up mocking, humorous, a caricature of hype. In this same vein, Steve McKee writes Five Words to Never Use in an Ad in BusinessWeek. [...]

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Reality Check: Beauty, Women, Distortions

May 12, 2009

I picked this up while browsing Seth Godin’s recent post over the weekend. He had it here, as part of a riff on the new world of commercial advertising on YouTube. Good post too, but I ended up thinking this Dove commercial on YouTube deserves special attention. (If you don’t see the video, click here [...]

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