Here I was writing this post about new FTC rules for social media, feeling self-righteous about it, when it occurred to me that Shutterstock.com gives me a free stock photos account, which I use to illustrate this blog. And I’m an Amazon.com affiliate. I accept review copies of books, some of which I’ve reviewed here [...]
In an ideal world, saying no to one thing makes you more credible when you say yes to another. Telling a caller the truth about what your product doesn’t do makes them more likely to call back when they need what it does do. Turning down one kind of consulting job because you’re not expert [...]
I’m engaged in an email discussion that’s getting heated now and seemed relatively simple when it started. At the heart of the problem is what I call the landrush problem in social media.
I refer to the Oklahoma landrush. You might know the history. There were several movies based on it. On April 22, 1889, thousands [...]
Labels, and labels. Two days ago I complained here about self-proclaimed “experts” and “gurus.” And today I realize that I do the same thing myself, calling myself an entrepreneur. I ran into this interesting thought:
I must admit that when I hear the word (which inundates conversation and — more interestingly– the personal summaries of seemingly [...]