From the category archives:
Blogs are supposed to be personal, right? So allow me to personalize. Let’s consider the plight of one Megan Berry, 22 years old today, graduating from Stanford in two months with close to straight As.
Megan wants a job. More specifically, she wants a job related to social media and Internet marketing in the Silicon Valley.
In [...]
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I’m amazed at what some people put forward as ideas and proposals and suggestions. I can feel your pain, I think, if you’re trying to drum up business during this recession. Don’t make it harder for yourself.
Technically, start your letter with “You.” Start your email, start your phone call, start your tweet with “You.” As [...]
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Almost 20 Years ago I developed a software product called Forecaster. You start with an empty chart. Then you assign values to vertical and horizontal. Then you draw a line with your mouse, and Forecaster generates the numbers that correspond to the line.
It was built as something you could use in a business plan. [...]
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Are you in the business of teaching? Or guiding, or coaching, or consulting? About 40 years ago a guy named Jack taught me his job in a sugar processing plant. He ran two enormous liquid vats that used acid and…
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I was facing a Sunday afternoon by myself, middle of a three-day weekend, when I saw a link to this and started watching. I couldn’t stop. Seth Godin does this extremely well. It’s worth every minute — and it’s 109…
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Yesterday I got two emails from two different annual-subscription websites. Both were about using the credit card number I’d given them to get my money. The first, from gootodo.com, was a politely worded and pleasant reminder that tomorrow they’re going…
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I think Super Bowl ads have been kidnapped by the frustrated advertising creative departments that have kidnapped the budget for a one-day multi-million-dollar excursion into entertainment. It’s a boondoggle, a free trip on company expense. I like the funny ads….
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Some things don’t change. Search engine optimization (SEO) is all the rage, and for good reason. I’m certainly a believer. But I can also see that some of the real core factors are human nature as it always has been,…
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Here’s an email subject line that’s just plain asking to be made fun of: Study reveals generating customers is the biggest marketing challenge for small businesses. Wow! Imagine my excitement. Who would have guessed? And here we all thought the…
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