Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

How to Start a Business Plan

MarketingHow do I start a business plan? It’s a common question. And you can find lots of definitive answers. People answer with outlines, prescriptions, and recipes. Unfortunately, most of these misunderstand how people are different, and the way they approach the business plan ought to reflect that difference.

Let me explain with some examples of how your own preferences might determine the best way to start your business plan. See if you fit with one of these general patterns:

Conclusion: Get started. Get going. Do first whatever seems easiest, or most natural, to you.