I’ve been a reader of, and kind of a fan of, Stewart Brand for just about 40 years now, since the first Whole Earth Catalog came out while I was in college. To me he stands for the long-term component of so-called “hippie” values that have since become mainstream, because they make sense. Among them, [...]
The boom in social media, my happy association with some very smart Generation Y people, and a good book or two (Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a broader application of branding.
I was taught to think of branding as a collection of visuals that should work [...]
(Note: I posted this first on Small Business Trends, and I’m reposting it here for convenience of readers of this blog. Tim) I got an email over the weekend from an online retailer asking me to post about its new…
Check out GoodGuide for yet another effort to sort through green claims in products and evaluate what’s green and what isn’t. It just won an award at last week’s Web 2.0 conference, and it was a TechCrunch 50 finalist as…
On Monday I posted some predictions from the World Future Society, what I consider to be an interesting list of believable possibilities for the next 25 years. Today I want to add another view. I’ve heard several interviews with Thomas…
The buzz is growing very fast on what might have been the keynote speech at the Aspen Ideas Festival last week. I picked it up at Huffington Post, in a post titled Thomas Friedman Calls for Green Revolution. Here’s the…
Even if it weren’t an Earth Day tie-in, I’d still be adding Alltop Green to my regular visits. I like browsing the Alltop small business section, which is usually my first view in the morning. It reminds me of the…
Given a choice, four out of five online buyers say that when they have a choice, they prefer green. And they are willing to pay for it. Here’s a quote: “Consumers, when choosing between two similar products, prefer environmentally friendly…
Very interesting post last week from Steve King, in Small Business Labs. He’s looking at Ethos, Starbucks’ branded water linked to investing in clean water where it’s needed in so many places in the world. Here’s the kicker, but don’t…
Maybe it’s about baby boomers not retiring, and maybe it’s about ex-hippies in positions to do something they’ve always wanted, or maybe it is just about the world getting more crowded. Could there be a long tail of entrepreneurship, opportunities…