spotlightideastop250marketingposts

Marketing Textbook in Top 250 Blog List

by Tim Berry

What if the question was: what’s the best book about marketing to read and recommend? And the answer was: read this compilation: Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas. How things have changed. Not Kotler’s Principles of Marketing, not Seth Godin’s Permission Marketing, not even Jay Conrad Levinson’s Guerilla Marketing.... Read More »

Academy of Management Session Friday Aug. 3 in Philadelphia

by Tim Berry

If you are planning to attend this week's Academy of Management Annual Conference in Philadelphia, please join me at my session on how to use software to teach planning . My session is from 2-5 p.m. Friday Aug. 3 in... Read More »

Marc Andreessen on why not to do a startup

by Tim Berry

This is an excellent post from Marc Andreessen, particularly if you keep in mind he's been spectacularly successful and has lived at the very high end of the world of venture capital startups. I don't think it applies uniformly to... Read More »

True Story: Entrepreneur Meets MBA

by Tim Berry

You can look up Philippe Kahn in Wikipedia if you want. He started Borland International on his own and took it from zero to $60+ million per year and an IPO in less than four years. Borland has been bought... Read More »

Do Business Schools Stifle Creativity?

by Tim Berry

The best class I took at the Stanford Business School during my MBA years (1979-81) was taught by Professor James March, co-author of the book An Introduction to Models in the Social Science. It was about the same subject. He... Read More »

Dumb Investors: a Dumb Idea

by Tim Berry

Last Fall my son Paul dealt with a potential consulting client with a website business who wanted to bring in investors. They had half a million dollars of seed money, but it was running out. “They tell me they’re looking... Read More »

Moot Corp and Other Venture Contests

by Tim Berry

Eleven years ago Mark Lang asked me to judge the University of Oregon's Venture Championship, an intercollegiate and (now) international venture contest. I wasn't paying attention when I said yes. This was months in advance. When the date arrived, I... Read More »