5 Steps for Dealing with Social Media Malice

By Tim Berry

Let’s say you’re involved in social media for your business and you’re the victim of a social-media attack. Somebody you don’t really know singles you out because he’s mad at your company, or had a bad day, or whatever; and launches an attack out of the blue, mentions you and the company you work for,... Read More »

Damned Commercial Crap Threatens Social Media

By Tim Berry

The stupid comments that are just thinly-veiled ads, disguised as blog comments … the twitter traffic that’s just “buy me buy me” … like the spam that threatens to drown email altogether, it’s not just annoying. It’s destructive. It’s a damned shame. Yesterday the comment here below was submitted … … as an addition to... Read More »

Can You Have a Business Identity on Twitter?

By Tim Berry

Imagine a conversation, maybe a group of people standing around talking at a cocktail party or networking event. One of them wears a logo suit, like one of those mascot costumes, that hides the face and presents the person as the logo character only. Maybe it’s something like Ronald McDonald, or Tony the Tiger, the... Read More »

Klout Puts Metrics Into Social Media Management

By Tim Berry

I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he wanted to use, and getting VC funding; and 3.) they... Read More »

2 Pictures, 200 Words, Lots of Ideas.

By Tim Berry

Pictures, words, ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first, a chart by Seth Godin: This is one of those... Read More »

Does Twitter Matter? Can It Possibly Last?

By Tim Berry

Yes, I think it does matter. And no, although it won’t last, not like it is now, it is the beginning of something that will last, but will be changing a lot. I could say the same about personal computing, the Web, and blogging. Twitter is all the rage because it hit fertile ground. People... Read More »