Social media

Facebook Needs at Least One Woman on Its Board

April 2, 2012

(Note: I posted this earlier today on the Huffington Post. I’m reposting it here because this is my main blog, and I believe what I wrote, so I want it here too.) Why would a startup as important as Facebook, run by somebody as young as Mark Zuckerberg, whose users are more than 50 percent [...]

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Social Media is Littered with Business Carcasses

March 23, 2012

It occurs to me that the social media landscape is littered with the carcasses of failed business efforts. There are blogs that started, had some posts, then stopped. Twitter accounts that tweeted for a while and then stopped. Facebook accounts that never get updated. The accounts stay there, visible, abandoned, but dead. Like carcasses. And [...]

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Age vs. Experience Not Always Obvious

March 14, 2012

It must be awfully hard to be a Gen Y person and have to deal with all the discussion about Gen Y and Gen Y stereotypes. At least with my generation, the baby boomers, we were all just one big vague hippy-long-hair-freedom stereotype and we didn’t mind it. But with Gen Y, all this stuff [...]

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What? We Don’t Want Sex? Love? Health? Just Food and Cars?

March 13, 2012

This morning I opened Mashable’s What Men and Women Really Want, According to Social Media, a fun info graphic. You can see the conclusions here, in my illustration. Mine is a tiny clip of their much larger infographic, which has a lot more information. This is a lot of fun. My conclusion, however, is that [...]

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LiftFive: My Favorite New Startup Launches

January 27, 2012

Are you looking for real expertise in social media? Megan Berry today announced the launch of LiftFive, her new startup. I wish her all the best on this exciting launch day. And yes, she is my daughter and I’m very proud of her. You can reach Megan as @meganberry and now also as @liftfive on [...]

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Was it Social Media That Defeated that Bad SOPA/PIPA Bill?

January 26, 2012

I was delighted to read Vivek Wadhwa’s take on Social media’s role in politics on the Washington Post: To frame this battle properly, a loosely organized group of Internet leaders outwitted a well-funded lobbying organization. And they did so in grand style, convincing dozens of lawmakers to reverse their votes virtually overnight. he goes on to [...]

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Curation is the New Creation

December 20, 2011

I think it was inevitable. First, the web, then blogs. Content is king. Then Facebook, and then Twitter, and social media is real. Long live the king. The king is dead. We’re gagging on all the content. We need curation. We need to gather and collect — call that curate — our favorite content. The [...]

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Some of Social Media Marketing is Community Management

October 21, 2011

Suggestion: don’t just call it all  social media marketing. Call at least part of it community management. Why? Because words and phrases get worn out. Or they get clogged like a motor boat’s propeller in a swamp. And social media marketing has been worn out by too many people with too many fake names talking [...]

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Are Business Social Media Campaigns About Listening?

August 30, 2011

Brian Solis, author of Engage, expert on social media for business, posted  The End of Social Media 1.0 last week on his blog. Not that there is a 2.0 or 3.0 exactly, he explains, but he says we’re at an inflection point. … the end of an era of social media that will force the [...]

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Does it Take a Social Media Code of Ethics or is it Plain Obvious?

August 8, 2011

This is the complete unedited text of an email I received last week. It’s just the latest one. I get a lot of them. Hi Tim, I was wondering if you took paid guest posts on your site?  Not a traditional “guest post” but one you’d be compensated for and have complete editorial control over. [...]

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