More Proof Why You Can’t Ignore Your Online Self

by Tim Berry

For most of us, doing business requires social proof. It’s  fact of life. And it’s something you have to do over time. The only way to get there is by doing it over a period of time. So it’s a tough challenge for people who haven’t started.  What’s social proof? Daniel Lay describes it in Social... Read More »

You Don’t Control Your Brand. Your Customers Do.

by Tim Berry

Face it: You don’t control your brand; your customers do. I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril. If you don’t see the video here, then use this link to... Read More »

7 Reasons I’m Loving Rebelmouse

by Tim Berry

I’m loving Rebelmouse* and if you’re running a business, and acknowledging the importance of social media, you will too. Its main benefit is pulling all of your favorite content into one simple and automatically updated, always, page. Your favorite content might be your favorite  or most relevant business content, for example, or simply your own.... Read More »

I Can Find Research to Prove Anything

by Tim Berry

One of these days I’m going to start a new consulting company based on the sad truth that in today’s world a good search turns up nice-looking data to prove anything.  For example, you want eggs to be bad for you? We’ll find research to prove it. No? You want eggs to be good for... Read More »

True Story: Social Media Morality Tale

by Tim Berry

The Chronicle of Higher reported last week on this news item on a social media director getting caught lying about her resume and exposed via social media:  … social-media director quit her post on Monday after it was alleged that she had lied about graduating from college on her résumé—an assertion that, ironically, first bubbled up... Read More »

Can Research Make You Dumber?

by Tim Berry

(Reposted with permission from my social media business plans blog) Can research make you dumber? It can if you believe it. I just read Can Facebook Make You Fat and Poor? on Mashable. It’s a post by David Mielach, of BusinessNewsDaily. In particular, the researchers found that social media users were more likely to binge eat and... Read More »

Q&A: Who Do I Follow For Business Twitter

by Tim Berry

(Note: This is my post from smbplans.com, where I posted it yesterday. I was asked to repost it here.)  Here’s another good question I received from my Ask-me form on my Timberry.com website:  If I’m trying to build my Twitter presence to support my [omitted] business, who should I follow? How do I find them?... Read More »

The So-Called Arrogance of Gen Y Social Media Managers

by Tim Berry

Last Friday NextGen Journal published Cathryn Sloane’s Why Every Social Media Manager Should be Under 25. Her main point was: We spent our adolescence growing up with social media. … we learned to use social media socially before professionally, rather than vice versa or simultaneously.  To many people in the generations above us, Facebook and Twitter... Read More »

10 Signs You’re Too Deep in Social Media

by Tim Berry

Lists like these are fun, and, by the way, I’ve been told that lists of 3, 5, and 10 are particularly good as blog headlines. My title here is taken directly from Rohit Bhargava’s 10 Signs You May Have An Unhealthy Relationship With Social Media on his Influential Marketing Blog.  Here’s the complete list:   You... Read More »

Whoops! New PR, New World

by Tim Berry

Oh dear. Those nasty activists. It looked at first like PR gone bad. me thinking it was dumb of Shell Oil to send a press release huffing and puffing about “activists” making fun of it. It looked like a press release. Curse you, activists! And like that. Shell is supposedly considering suing. The press release says: ... Read More »