Paul Berry Interview June 2016

Social media guru Paul Berry, CEO of RebelMouse, can see the future. (No, not really) | Fox News Latino

by Tim Berry

My video this week is an interview: Social media guru Paul Berry, CEO of RebelMouse, can see the future. (No, not really) | Fox News Latino: Some excepts from the accompanying story: “Change is happening faster and faster than it ever has before,” Paul Berry, the CEO and founder of tech company RebelMouse, told Fox News... Read More »

Seth Godin Tribes TED Talk

Understand the New World

by Tim Berry

My Friday video this week in six years old now but still important. This is what is slowly and steadily replacing advertising. Here’s a quote: There is good news around the corner — really good news. I call it the idea of tribes. What tribes are, is a very simple concept that goes back 50,000... Read More »

Crisis in Social Metrics

Coming Crisis of Social Metrics

by Tim Berry

I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone to far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We... Read More »

Lessons Learned in Manning Endorsement

Business Lessons Learned in the Quarterback’s Endorsement

by Tim Berry

In the stadium, on the field, confetti everywhere, the Super Bowl is over, the winners celebrate. Team, journalists, and celebrities surround the star quarterback, 39 years old, whose team has won. This is the perfect end to a stellar career in pro sports. He has millions of eyes on him as he says: “I’m going... Read More »

Market Segments

Marketing Today: Sparing, Sharing, Caring

by Tim Berry

The principals of marketing don’t change. It’s still getting people to know, like, and trust you. But what works for marketing today has changed a lot, and continues to change, as technology levels the playing field and companies and people intermingle on even terms. Here’s what I see working: Sparing Winners are sparing their target... Read More »

Check out Investors

Acronyms: Does BS Stand for Business Strategy?

by Tim Berry

What do you think of when you see the acronym “BS?” Do you think of business strategy? Maybe you should. I have nothing against real business strategy. I’ve posted on strategy often here. My favorites include 3 stories your business strategy depends on and defining small business strategy. My sense of it, boiling down three... Read More »

strategist-vs-just-good

Strategist? No, Please; not Me

by Tim Berry

I don’t want to be a strategist. Yeah, like you, I like to be a thinker. I like analysis. And strategy sounds cool. But the term strategist is too much pomp, arrogance, a relative of using utilize instead of use, or at that point of time instead of then. What reminded me was The Difference Between a... Read More »

social-proof-12-13

More Proof Why You Can’t Ignore Your Online Self

by Tim Berry

For most of us, doing business requires social proof. It’s  fact of life. And it’s something you have to do over time. The only way to get there is by doing it over a period of time. So it’s a tough challenge for people who haven’t started. What’s social proof? Daniel Lay describes it in Social... Read More »

You Dont Control

You Don’t Control Your Brand. Your Customers Do.

by Tim Berry

Face it: You don’t control your brand; your customers do. I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril. If you don’t see the video here, then use this link to... Read More »

dont-publish-tweets

What Part of the Word Publishing Don’t You Understand?

by Tim Berry

Warning: this is probably just a waste of time, but still, I was curious, then fascinated, as I read Investigative Journalist Claims Her Public Tweets Aren’t ‘Publishable;’ Threatens To Sue Blogger Who Does Exactly That on Techdirt. My first reaction: It’s publishing. Look up the definition. Published and not publishable are opposites. It’s an interesting story, though,... Read More »