Lessons Learned in Manning Endorsement

Business Lessons Learned in the Quarterback’s Endorsement

by Tim Berry

In the stadium, on the field, confetti everywhere, the Super Bowl is over, the winners celebrate. Team, journalists, and celebrities surround the star quarterback, 39 years old, whose team has won. This is the perfect end to a stellar career in pro sports. He has millions of eyes on him as he says: “I’m going... Read More »

social media earthquake

Social Media Marketing Earthquake, Content Tsunami

by Tim Berry

(My latest column in the Eugene Register Guard. Click here for the original. Reposted here with permission) Social media marketing earthquake The social media marketing earthquake is already here. And, in keeping with the forecast theme in this month’s blue chip, here’s a prediction: content marketing tsunami. The shaking started as social media took off... Read More »

Marketing

Which is Better: Great Product or Great Marketing?

by Tim Berry

Every once in a while the world gets a great product that’s so good that the marketing follows almost automatically. Mosaic was like that in 1994, Facebook 10 years later, and Twitter, sort of, as well. And of course they did have marketing, even early on, but they were driven by their products. Those are... Read More »

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Marketing Today: Sparing, Sharing, Caring

by Tim Berry

The principals of marketing don’t change. It’s still getting people to know, like, and trust you. But what works for marketing today has changed a lot, and continues to change, as technology levels the playing field and companies and people intermingle on even terms. Here’s what I see working: Sparing Winners are sparing their target... Read More »

rr3-complaints

New Fremium Formula Pits Revenue Against User Satisfaction

by Tim Berry

What would you think of a restaurant that offered really good food, but the salad is free and the dressing is extra? The potatoes are free but the sour cream is extra. The soup is free but heating it costs extra. And table service is free if you wait two hours, but table service in... Read More »

You Dont Control

You Don’t Control Your Brand. Your Customers Do.

by Tim Berry

Face it: You don’t control your brand; your customers do. I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril. If you don’t see the video here, then use this link to... Read More »

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How Small Business, Sole Proprietors, and Entrepreneurs Are Apples and Oranges

by Tim Berry

This post starts a new category for this blog, named — for lack of a better name — “Politics Big Biz Small Biz.” It’s based on the assumption that politicians and big businesses want votes and money from an extremely diverse collection of people they call small business. Who are in fact some small business... Read More »

one-question-survey

The Power of One Simple Question

by Tim Berry

I like this. If you want real customer feedback, keep it simple. My friend Stephen Lahey, of Small Business Talent, understand email, and who he’s talking to, when he asks his small business owner clients one simple question: “When you think of me and our working relationship, what are the five adjectives that first come... Read More »

mashable_linkbait

The Irony: Complaining about Linkbait with Linkbait

by Tim Berry

Here’s an irony: Mashable’s thoughtful post titled Stop Linkbait Before It Ruins Content Marketing is surrounded by linkbait. And what’s there on the right, in the sidebar? An ad, then “what’s hot,” one about an injured kitten and the other about Justin Bieber. Both of which are, well, linkbait. Right? The post, by Sam Slaughter, starts like... Read More »

dorian-gray-flickrcc-soter-was-here-medium_2929307020

You Aren’t What Others Think You Are … But Your Business Is

by Tim Berry

Do you like ironies, paradox, and contradictions? I do. And I like this one a lot. And, better yet, it helps me work through some of the marketing angles for my business. You can’t define yourself by what others think “To thine own self be true” was Polonius’ last piece of advice to his son... Read More »