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Two Paradoxical TED Talks Every Business Owner Should Watch

by Tim Berry

My thanks to Hubspot and post author Mike Whitney for today’s two Friday videos. Whitney included these two in his selection of 4 TED Talks Every Marketer Should Watch, from last year. I want to focus today on these two as not just for marketers, but also essential TED talks for business owners. They go... Read More »

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Paradox of Product Persistence

by Tim Berry

Paradox: On one hand, to keep a business healthy you have to be able to cut mediocre products. On the other hand, some successful products require sticking to them for a long time, stubbornly, to get either the product or the marketing right. Take a minute and think about it, and you’ll find examples of... Read More »

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Understand The Essential ‘Why They Buy’

by Tim Berry

Close your eyes. Step away from the daily routine. Answer these questions. Why does anybody buy what you're selling? What do they get out of it? Do you fill a need? Do you offer identifiable benefits? Some 30 years ago... Read More »

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10 Tips for Starting a Consulting Business

by Tim Berry

Are you thinking of starting a consulting business? Let’s say consulting, engineering, graphic design, SEO or marketing help, something you can do yourself? Here are some tips I’ve garnished from several decades of it. I took my business from high-end professional service to software products, but I’ve never stopped watching the service businesses, and I’m actively involved in... Read More »

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Build Yourself a Compatible Goals Filter

by Tim Berry

Suggestion: on any kind of business relationship, take a step back, open your eyes, and look for compatible goals. For example, one variety of hell is a startup with founders and investors having different goals. Differences on how to achieve goals are hard enough. You can talk out those differences. But when investors want one... Read More »

Brick Wall

Beware of the Myth of Persistence

by Tim Berry

I worry a lot about the myth of persistence. Persistence won’t necessarily make your business successful unless a lot of other things are also right. And persistence alone can turn failure into disaster. But still, people who should know better—people who succeeded—still talk about it all the time. There’s a logical trick to it. Almost everybody... Read More »

Leadership

10 Clues That You Aren’t a Leader

by Tim Berry

I really know what makes you a leader. I’ve seen dozens of quotes and hundreds of articles, and I took a course on leadership in business school. But leadership depends so much on context and style that it’s hard to make any universal statements that aren’t just empty clichés. What I do know, though, is... Read More »

Roll the Dice

My 5 Top Tips for Business Owners

by Tim Berry

These are my top 5 favorite small business tips for business owners. Sure it starts with cash, but some other points on this list might surprise you. This is my best shot on high-level advice earned the hard way over several decades of running a business. Read More »

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Why All Business Has to be More Social

by Tim Berry

Are trends favoring social businesses over classic “greed is good” businesses? Is all business social business? Or, every day, more business is social? I think so. I hope so. I first heard the term “social venture” in the late 1990s. Back then, social ventures were the odd exception to the norm, making money while making... Read More »

Rothenberg eCorner Listen

Video: Don’t Just Ask for Feedback – Listen

by Tim Berry

My Friday video today, from Stanford ECorner, Mike Rothenberg talks about inviting honest feedback. How to ask for it, how to listen, and how people will go slowly at first. You have to reassure them that you really want the feedback. I’ll add that in my decades in business, I’ve come to treasure the people... Read More »