Venn Diagram Entrepreneurship and Meaning

The Natural Intersection of Entrepreneurship and Meaning

by Tim Berry

Thanks for Why should you build your business around happiness? over at typeform.com for the fascinating image featured here, about the intersection of entrepreneurship and meaning. It comes from an interview with Laurence McCahill of The Happy Startup School. Normal people care about meaning This matches my belief that making meaning or changing the world or having a... Read More »

Distraction Sickness

Do You Suffer from Distraction Sickness

by Tim Berry

Does this seem familiar to you:  I had sensed a personal crash coming. For a decade and a half, I’d been a web obsessive, publishing blog posts multiple times a day, seven days a week, and ultimately corralling a team that curated the web every 20 minutes during peak hours. Andrew Sullivan That’s from Andrew Sullivan:... Read More »

Business Management

What? Me do a Business Plan? But I’m Not a Start-up!

by Tim Berry

Ask the owner of a small-to-medium company about a business plan. Expect the answer: "Business plan? but I'm not a start-up. Why would I want a business plan?" They don't all answer that way, but too many do, and it's... Read More »

Planning as Management

Planning as Management

by Tim Berry

Planning, done right, is management. The best reason to adopt planning in your business – and I mean any business, from the one-person solopreneur on up – is because it will help you manage your business better. Planning as management This is from my post How to Actually Use Your Business Plan to Run Your... Read More »

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Two Paradoxical TED Talks Every Business Owner Should Watch

by Tim Berry

My thanks to Hubspot and post author Mike Whitney for today’s two Friday videos. Whitney included these two in his selection of 4 TED Talks Every Marketer Should Watch, from last year. I want to focus today on these two as not just for marketers, but also essential TED talks for business owners. They go... Read More »

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Paradox of Product Persistence

by Tim Berry

Paradox: On one hand, to keep a business healthy you have to be able to cut mediocre products. On the other hand, some successful products require sticking to them for a long time, stubbornly, to get either the product or the marketing right. Take a minute and think about it, and you’ll find examples of... Read More »

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Understand The Essential ‘Why They Buy’

by Tim Berry

Close your eyes. Step away from the daily routine. Answer these questions. Why does anybody buy what you're selling? What do they get out of it? Do you fill a need? Do you offer identifiable benefits? Some 30 years ago... Read More »

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10 Tips for Starting a Consulting Business

by Tim Berry

Are you thinking of starting a consulting business? Let’s say consulting, engineering, graphic design, SEO or marketing help, something you can do yourself? Here are some tips I’ve garnished from several decades of it. I took my business from high-end professional service to software products, but I’ve never stopped watching the service businesses, and I’m actively involved in... Read More »

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Build Yourself a Compatible Goals Filter

by Tim Berry

Suggestion: on any kind of business relationship, take a step back, open your eyes, and look for compatible goals. For example, one variety of hell is a startup with founders and investors having different goals. Differences on how to achieve goals are hard enough. You can talk out those differences. But when investors want one... Read More »

Brick Wall

Beware of the Myth of Persistence

by Tim Berry

I worry a lot about the myth of persistence. Persistence won’t necessarily make your business successful unless a lot of other things are also right. And persistence alone can turn failure into disaster. But still, people who should know better—people who succeeded—still talk about it all the time. There’s a logical trick to it. Almost everybody... Read More »