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Why All Business Has to be More Social

by Tim Berry

Are trends favoring social businesses over classic “greed is good” businesses? Is all business social business? Or, every day, more business is social? I think so. I hope so. I first heard the term “social venture” in the late 1990s. Back then, social ventures were the odd exception to the norm, making money while making... Read More »

Rothenberg eCorner Listen

Video: Don’t Just Ask for Feedback – Listen

by Tim Berry

My Friday video today, from Stanford ECorner, Mike Rothenberg talks about inviting honest feedback. How to ask for it, how to listen, and how people will go slowly at first. You have to reassure them that you really want the feedback. I’ll add that in my decades in business, I’ve come to treasure the people... Read More »

Business Management

Planning Builds Metrics and Accountability for Business Management

by Tim Berry

Good business management boils down to managing expectations and results. Define expectations clearly, with objective numbers you can track. Track results with the same metrics. Deal with the difference between expectations and results, positive or negative. There’s nothing better than that for developing accountability in a business. And good planning process is the best way to... Read More »

business-stories-shutterstock_436763053-500

Drive a Market Analysis with Stories Instead of Numbers

by Tim Berry

Do you need to prove a market to investors or bank loan managers? More than ever, good market analysis lives on stories, not numbers. The difference between 10 and 20 million people, as prospects, is minimal. A story of real market need, a solution that a lot of people want, is way better. If you... Read More »

Intersection Have Presence

Define Your Market By Strategic Intersection

by Tim Berry

Sometimes segmentation itself – dividing a market into meaningful segments – is strategy. I knew a consultant who divided potential small business clients up according to their decision-making process. Small businesses divided into a range that varied from the seat-of-the-pants autocratic owners, on one extreme, to the consensus-with-the-team owners, on the other extreme. And I... Read More »

Stories_shutterstock_37290001_Pixelbliss

Planning Is Telling Stories and Making Them Come True

by Tim Berry

You could call this synchronicity. A few years ago I was reading Seth Godin’s All Marketers Are Liars at about the same time that I caught Harvey Cox talking about the power of stories as truth telling in all major religions. I paused to think about the importance of stories in so many different modes... Read More »

Balance

Startup Advice: Don’t Let Life Get Lost in the Shuffle

by Tim Berry

The guy seems callous, selfish, as he dismisses his wive, lover, or child, with frustration. “Don’t you get it?” he asks. “Don’t you know I’m trying to build a business here?” And sometimes there’s the variation, “I’m doing this for you.” And of course there are lots of other versions. Do you recognize that scene,... Read More »

Uri Hasson TED on Neuraltraining 2016

This is Your Brain on Stories

by Tim Berry

“The people we are coupled to [meaning talking to, sharing a story with] define who we are.  And our desire to be coupled to another brain is something very basic that starts at a very young age. “ Fascinating research here summarized by neuroscientist Uri Hasson, on how our brains become aligned when we hear the... Read More »

The Second Generation VW Beetle

If Your Idea is Any Good It Will Be Copied

by Tim Berry

Good ideas get copied. Yes, you can read all over the web how to protect your idea. And people are recommending patents, trademarks, copyright, all of which you should do whenever you can. People also recommend contract-like non-disclosure and non-compete agreements too, which is sometimes good advice, sometimes impractical. But eventually all good ideas get... Read More »

A Bad Idea

How Can I Get Startup Funding Without Giving Away Half the Company?

by Tim Berry

I’m surprised how often I get asked the question in the title, or variations of it, from people in startups. And you will hear discussions in which experts recommend ways to get investors who take less equity and demand less control. That seems short-sighted or worse.  I posted here years ago dumb investors is a... Read More »