Yes No Maybe

5 Simple Rules for Better Business Decisions

by Tim Berry

They teach decision sciences in business schools. Those of us doing business, either as entrepreneurs, business owners, or careerists, talk a lot, and think a lot, about business decisions. We all want better business decisions. I’ve taken some of those courses and heard a lot of the talk, and I’ve survived running my own business... Read More »


Adam Osborne on Product Release Brinkmanship

by Tim Berry

Adam Osborne, author, computer entrepreneur, personal computer pioneer, used to say "adequate is good enough." Interesting to what extent, if any, that still applies to software publishing Read More »

Startup Culture

Startup Culture is as Leaders Do

by Tim Berry

The question over on Quora was How should a new startup develop and sustain a strong company culture? I decided not to answer the essential how-to, but rather to share my experience in this area, which is more like a reality check on startup culture than anything else.  The following is straight from my Quora answer. Culture is not... Read More »

Venn Diagram Entrepreneurship and Meaning

The Natural Intersection of Entrepreneurship and Meaning

by Tim Berry

Thanks for Why should you build your business around happiness? over at for the fascinating image featured here, about the intersection of entrepreneurship and meaning. It comes from an interview with Laurence McCahill of The Happy Startup School. Normal people care about meaning This matches my belief that making meaning or changing the world or having a... Read More »

Distraction Sickness

Do You Suffer from Distraction Sickness

by Tim Berry

Does this seem familiar to you:  I had sensed a personal crash coming. For a decade and a half, I’d been a web obsessive, publishing blog posts multiple times a day, seven days a week, and ultimately corralling a team that curated the web every 20 minutes during peak hours. Andrew Sullivan That’s from Andrew Sullivan:... Read More »

Business Management

What? Me do a Business Plan? But I’m Not a Start-up!

by Tim Berry

Ask the owner of a small-to-medium company about a business plan. Expect the answer: "Business plan? but I'm not a start-up. Why would I want a business plan?" They don't all answer that way, but too many do, and it's... Read More »

Planning as Management

Planning as Management

by Tim Berry

Planning, done right, is management. The best reason to adopt planning in your business – and I mean any business, from the one-person solopreneur on up – is because it will help you manage your business better. Planning as management This is from my post How to Actually Use Your Business Plan to Run Your... Read More »


Two Paradoxical TED Talks Every Business Owner Should Watch

by Tim Berry

My thanks to Hubspot and post author Mike Whitney for today’s two Friday videos. Whitney included these two in his selection of 4 TED Talks Every Marketer Should Watch, from last year. I want to focus today on these two as not just for marketers, but also essential TED talks for business owners. They go... Read More »

questions_shutterstock_70626322_dny3d (1)

Paradox of Product Persistence

by Tim Berry

Paradox: On one hand, to keep a business healthy you have to be able to cut mediocre products. On the other hand, some successful products require sticking to them for a long time, stubbornly, to get either the product or the marketing right. Take a minute and think about it, and you’ll find examples of... Read More »


Understand The Essential ‘Why They Buy’

by Tim Berry

Close your eyes. Step away from the daily routine. Answer these questions. Why does anybody buy what you're selling? What do they get out of it? Do you fill a need? Do you offer identifiable benefits? Some 30 years ago... Read More »