Data Analysis

The Only Startup Metrics that Matter

by Tim Berry

I like this a lot. In The only startup metrics that matter — Medium, Josh Elman, who has had upper echelon stints with Facebook, Twitter, and LinkedIn, writes: “One of the things that I felt working on each of these is that we never looked at numbers or metrics in the abstract — total page views,... Read More »

Lessons Learned in Manning Endorsement

Business Lessons Learned in the Quarterback’s Endorsement

by Tim Berry

In the stadium, on the field, confetti everywhere, the Super Bowl is over, the winners celebrate. Team, journalists, and celebrities surround the star quarterback, 39 years old, whose team has won. This is the perfect end to a stellar career in pro sports. He has millions of eyes on him as he says: “I’m going... Read More »

social media earthquake

Social Media Marketing Earthquake, Content Tsunami

by Tim Berry

(My latest column in the Eugene Register Guard. Click here for the original. Reposted here with permission) Social media marketing earthquake The social media marketing earthquake is already here. And, in keeping with the forecast theme in this month’s blue chip, here’s a prediction: content marketing tsunami. The shaking started as social media took off... Read More »

SBA-10-benefits

10 Benefits of Business Planning for All Businesses

by Tim Berry

(Note: I posted this Wednesday on the Small Business Administration’s Industry Word blog, where I am a guest expert. I’m reposting it here because it seems appropriate. Click here for the original.) It’s a shame that so many people think business plans are just for startups, or to back up loan applications, or for getting... Read More »

Business Plan Toolkit

How did Tim Berry grow Palo Alto software?

by Tim Berry

I was amused to check in with Quora this morning and find somebody had asked me to answer “How Did Tim Berry Grow Palo Alto Software?” Obviously that’s a question dear to my heart. So here’s what I answered, which seems fitting for this blog today. Slowly, carefully, bolstered by good product and reviews that... Read More »

Marketing

Which is Better: Great Product or Great Marketing?

by Tim Berry

Every once in a while the world gets a great product that’s so good that the marketing follows almost automatically. Mosaic was like that in 1994, Facebook 10 years later, and Twitter, sort of, as well. And of course they did have marketing, even early on, but they were driven by their products. Those are... Read More »

Displacement

Displacement Principle in Startups and Small Business

by Tim Berry

It’s really pretty simple. Intuitive. I didn’t learn about it in business school; I learned about it while building and running a real business. I decided to call it the displacement principle. Displacement Principle: In the real world of small business, everything you do rules out something else you can’t do. My favorite metaphor is... Read More »

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3 Things You Need to Remember About Profits

by Tim Berry

Are you a small business owner? Are you looking to start your own business? The politicians can misunderstand profits, and so can the general public, but you’d better not. Profits are good, not bad; but your business runs on cash, not just profits. 1. Profits are an accounting concept, not actual money. Yes, they lead... Read More »

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Marketing Today: Sparing, Sharing, Caring

by Tim Berry

The principals of marketing don’t change. It’s still getting people to know, like, and trust you. But what works for marketing today has changed a lot, and continues to change, as technology levels the playing field and companies and people intermingle on even terms. Here’s what I see working: Sparing Winners are sparing their target... Read More »

culture-eats-strategy

Do Big Tech Companies Become Too Big Not to Fail?

by Tim Berry

I caught this one yesterday on Medium: Culture Eats Strategy for Breakfast. It’s by Dare Obasanjo on Hacker Daily (great title, by the way). It’s a well-thought-out discussion of how Google and Facebook culture achieved a substantial shift of strategy in a way that others (Blockbuster facing Netflix, and Blackberry facing iPhone) couldn’t. Here’s the summary. “when... Read More »