Sample Operating Expenses Budget

Standard Business Plan Financials: Spending Budget

by Tim Berry

As I continue with my standard business plan financials series, I turn now to developing the spending budget. True, nobody likes budgets, but the budgeting function is one of the most important to management to keep cash in the bank; and we all know it. In standard business plan budgeting, you look for realism and credibility,... Read More »

Seth Godin Tribes TED Talk

Understand the New World

by Tim Berry

My Friday video this week in six years old now but still important. This is what is slowly and steadily replacing advertising. Here’s a quote: There is good news around the corner — really good news. I call it the idea of tribes. What tribes are, is a very simple concept that goes back 50,000... Read More »

Bar Chart

Standard Business Plan Financials

by Tim Berry

Why You Need to Know I believe these three things about startup entrepreneurs, business owners and standard business plan financials: The essential need-to-know facts about financials are very important; They are easy enough to learn; and Bankers, accountants, investors and their analysts expect you to know them and use them correctly. And here’s why, quoting... Read More »

Displacement

You Need to Understand the Business Principle of Displacement

by Tim Berry

Imagine a bucket of water full to the brim, on a table, right next to a phone and a computer. Now take a brick and drop it into that bucket. Imagine what happens. Water splashes out, right? And that’s probably bad for that phone and computer next to it. Business Principle of Displacement That simple... Read More »

1972 Tim Berry Mexico City

Headlines: Naked, Vicious, Brutal, and So Forth

by Tim Berry

I was 26 years old. Married, already a father, but still, so young, and so full of illusions. I still thought – although I was starting to wonder – journalism could be about changing the world for the better. And not at all ready to accept the truth as Matt Kenny presented it to me... Read More »

OLYMPUS DIGITAL CAMERA

My Fish Bowl Story of Marketing Mistakes

by Tim Berry

Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product – early business planning software – to its first trade show. We did the standard booth thing, brought along products, and sell sheets, business cards, and so forth. And we put... Read More »

Market Segments

How Startups Estimate Market Size

by Tim Berry

It’s a common question. How do I know market size? Of course what one does for that depends on the type of business. What works for a web app won’t work for a restaurant. The kinds of information available in one market differs from another. Local demographics might be quite enough for a retail business, but irrelevant... Read More »

Crisis in Social Metrics

Coming Crisis of Social Metrics

by Tim Berry

I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone to far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We... Read More »

Worn Shoes

Experts, Experts Everywhere, and Not a Pause to Think

by Tim Berry

My title for this post is taken (slightly modified, but better known as shown here than in the original) from Coleridge’s The Rhyme of the Ancient Mariner: “Water, water, everywhere, and not a drop to drink.” I’m worried that one downside of our amazingly connected world, in relation to small business and entrepreneurship, is that business experts are everywhere,... Read More »

Court Protects Reviews

State Supreme Court Decides in Favor of Nasty Reviews

by Tim Berry

The Oregon Supreme Court just reaffirmed the legal protection of nasty reviews as free speech. Which reminds me of the ongoing opportunity and problem of reviews. Amazon.com reviews, Yelp reviews, Google, TripAdvisor, and all of them are a combination of powerful, important, and yet also full of problems. Users care and we generally love the... Read More »