10 Lies About Business Planning (Video)

by Tim Berry

Business plans are a waste of time? That’s a dangerous lie. Don’t bother, because nobody’s going to read it anyhow? That’s another lie, because it’s about running your company, not whether somebody else reads your document. The lies matter because they interfere with business planning, which ought to be part of your management. Planning is... Read More »

Business Plan, Marketing Plan, or Both?

by Tim Berry

“if I have a marketing plan, do I need (or want) a business plan too?” Good question. And so is its opposite question too, “if I have a business plan, do I also need (or want) a marketing plan?” As for a lot of these planning questions, you’re going to get different answers from different... Read More »

When Brainstorms Fizzle

by Tim Berry

I just read Is Brainstorming a Waste of Time? on Lateral Action. Consider this quote: I’ve heard similar complaints from quite a few creative directors and professional creatives - instead of seeing brainstorming as essential to the company’s creative process,... Read More »

Zen Habits to Autopilot to Business Planning

by Tim Berry

Dieting. Regular exercise. Investing. Planning. All of them so much easier said than done. Easy to know what to do, but hard to do it, because you have to actually do it, repeatedly, not just know what to do. Emphasize,... Read More »

The Planning Process 10%

by Tim Berry

Picture yourself in front of a group of 20-30 business owners. They are computer or software resellers, dealers of Progress Software, Autodesk, SolidWorks, or a personal computer manufacturer. They are mostly men in their 40s and 50s. Most of them... Read More »

The Blog Business Plan

by Tim Berry

Professional investor Bijan Sabet received a blog as a business presentation. He suggests it makes sense. "It's a first for me," he adds. "I actually liked it." You can read more of the post for a quick view of the... Read More »