Strategist? No, Please; not Me

by Tim Berry

I don’t want to be a strategist. Yeah, like you, I like to be a thinker. I like analysis. And strategy sounds cool. But the term strategist is too much pomp, arrogance, a relative of using utilize instead of use, or at that point of time instead of then.  What reminded me was The Difference Between a... Read More »

Required Reading on Business Owners Making Critical Mistakes

by Tim Berry

For a good time take a look at the answers to this question on Quora: What are some classic examples of a founder letting his or her ego get in the way of making the right decision for a company?  Now yes, that’s one stellar example of a loaded question. But — loaded or not —... Read More »

The Worst Business Pitch I’ve Seen in Years

by Tim Berry

Yesterday I received one of those hilarious examples of selling tactics that exactly contradict the pitch. This one was somebody selling business coaching and online marketing, hoping to target business owners. He was using an annoying website comment bot with generic praise, and links to a very ugly website full of absurd promises in bright... Read More »

Just Turned Down a Consulting Job and I’m Glad

by Tim Berry

I just answered a social media consulting inquiry with this… No, I’m sorry, that’s not what we really do well. We’re a business, so we’d have to charge you; and we wouldn’t be giving you your money’s worth. … and I went on to recommend somebody else. The person I recommended as a consultant does... Read More »

Is It Stupid to Ask for a Better Email Address?

by Tim Berry

He asked me about my business plan review, something I like doing, and that I charge for. I should be happy, right? And forthcoming?  But his email address is three letters having nothing to do with his name, plus three numbers, at yahoo.com (like nnn###@yahoo.com). So I asked him, before sending a work sample, to... Read More »

Do You Underestimate Time for Tasks You Like?

by Tim Berry

Damn! I just did it again. Even after 30+ years running my own business I still underestimate time for tasks I like, and overestimate time for tasks I don’t like.  I like writing, and I like programming, which is definitely cool because that’s how I built a business. But when I look ahead, trying to... Read More »

Can You Guess the Happy Customer/Angry Customer Equation?

by Tim Berry

Time flies. It’s a couple of decades ago now that while I was consulting with Apple Computer I absorbed that culture’s belief that an angry customer tells 20 people while a happy customer tells three.  I’m certain those numbers are no longer valid. Technology changed them.  Today, it’s like this: happy customers tell a few... Read More »

Business Plan Yes, Comprehensive and Detailed, Not So Much

by Tim Berry

Funny how sometimes what sounds like good advice isn’t. I was browsing online when I caught the alleged business plan tip shown here (although I added the red circle over it). It says you should write a “comprehensive, detailed business plan.” And I say probably not; only in special circumstances.  Instead, develop a streamlined, flexible,... Read More »

Quiz: Can a Business Fail While Profitable?

by Tim Berry

I’ve posted here before on the problem of survivor bias and how hard it is to identify causes of business failure. Where do you find the people who failed? Do they tell you the truth? Do they even know.  In Are These Three Critical Threats Weeks Away From Sinking Your Business? on tweakyourbiz.com, post author Janine Gilmour... Read More »

I Can Find Research to Prove Anything

by Tim Berry

One of these days I’m going to start a new consulting company based on the sad truth that in today’s world a good search turns up nice-looking data to prove anything.  For example, you want eggs to be bad for you? We’ll find research to prove it. No? You want eggs to be good for... Read More »