Brevity is good. Brevity for business pitches is good too. The idea of pitching a new business in a single 140-character tweet (pardon the expression) is intriguing to me. Do you think you could do that?
Celebrity entrepreneur Richard Branson is pitching a Twitter pitch contest as part of a startup training program he’s involved in.
That idea’s intriguing, but not completely new. I thought I’d heard of something like that before so I Googled it and discovered that none other than my friend and world-renowned blogger Anita Campbell of Small Business Trends (@smallbiztrends on Twitter) won a Twitter business plan contest last year, with this 140-character business plan:
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And the runners-up were pretty good too, in my opinion:
Here are some of my favorite businesses, in 140 characters (and, to keep it honest and because I included that “hard sell” jab above, I’m skipping Palo Alto Software and/or our products). All of these are less than 140 characters. Most of them leave 20 or more characters for retweeting:
- Trunk Club: good-looking men’s clothing with personal online service for men who need clothes but hate shopping.
- Cafe Yumm: Really healthy really tasty fast food with slow food values in Oregon. Franchisor too.
- Mini-Cooper-S: bite-sized transportation for one or two with a kicker: unbelievably fun to drive.
- Klymit: simple knob insulation adjustment in high-tech sports clothing.
- Zapproved: Add-on magic to untangle email threads making group decision making faster, easier and more accountable.
- Java Juice: easily transportable high-quality great-tasting condensed coffee for coffee lovers who travel or backpack. Just add hot water.
- In Context Solutions: amazing 3-D retail modeling revolutionizing consumer in-store on-shelf research in an online virtual model.
And that, doing it for these seven companies I happen to like, was fun and easy. What would your 140-character pitch look like? Could you tell your company from your competitors, with that limit on the text?
(Image by Boris Veldhuijzen van Zanten via Flickr)