From the category archives:
Comedian Robert Klein has a routine where he grabs a consumer fruit drink that claims “contains 10% fruit juice,” and asks: “What about the other 90 percent?”
And the graduating class of Harvard MBAs last week had a special new code, A Promise to Be Ethical in an Era of Immorality that 20% of the graduating MBAs [...]
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The boom in social media, my happy association with some very smart Generation Y people, and a good book or two (Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a broader application of branding.
I was taught to think of branding as a collection of visuals that should work [...]
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Blame the business schools? As the culprits roll out of the fancy offices in New York and Washington, it’s hard to resist the temptation. There have been several thoughtful pieces on that in the last couple months, particularly the New York Times on blaming the business schools, and Are Business Schools to Blame posted late [...]
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Funny coincidence: “mission” the way we use it in business, and “mission” the way the Spanish priests used it to build colonial California. In both cases, it’s foundations. As the Spanish settled California, the conquistadores who explored were followed by…
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What a shame. The wisdom of crowds is a good idea. User reviews is another good idea. You click and then read. There’s the reassurance found in good reviews. How many times have you been influenced by reviewers’ stars for…
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I’m wondering about business ethics, and good vs. bad business, related to the hard sell. Here’s a situation: you’re using a script to sell to people something that is usually good for them, but relatively expensive. As you analyze results,…
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It’s good to be right, but not always. “I told you so” isn’t always a great career move. A guy I know predicts his department reorganization is going to fail. He’s pretty sure he knows what’s wrong and what should…
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In part 1 of this post, I shared a mistake I made mainly by myself, believing what was said by big-company managers instead of what was written in the contract. That, as it turned out, was a big mistake. But…
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If I were to invest $40,000 to help start a trucking business, what type of return should I expect on that $40,000? I’ve never done this before and want to be fair to everyone involved. As an investor, what kind…
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I’ve been reading The Black Swan, by Nassim Taleb. If you care about understanding the difference between how little we really know and how much we think we know, you should read it. If you think we’ve figured out cause…
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