Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

Tools, Productivity, And Bright Shiny Distractions

Is this you?  Over and over again, you fall off on regular consistent organizational practices like to-do lists, emails, planning, backing up your computer … then you run across some cool new productivity tool. You jump on the bandwagon enthusiastically, promising yourself that you’re finally going to get organized and stay organized. You spend happy hours reorganizing everything to fit the new tool. Then, over time, as the novelty wears off, you end up right back where you started, with the same problems. Cool productivity tools, no productivity.

And then you find a new cool tool and run the same cycle over again.

This is me and productivity tools

I will tell you that this is definitely me. I’ve done this all my life. I veer off to a new organization system like a dumb fish following a shiny new lure in the water. And I see other people doing it too, all the time, all around me. You don’t need a new spreadsheet, or to-do list software, or project planning system; you need to use what you have regularly.

I end up wasting the time it takes to reorganize to the mindset of the cool new tool, repeatedly, instead of managing to follow up on any one thing consistently over a long time.

And what works in the real world is not the tool, not any of the damn tools, but rather the following up. It’s the human behavior that matters, the good habits, consistently applying methods, not getting bored with it, not rationalizing out of it.

I apologize for mixing metaphors with this, but I can’t resist referring to the Rime of the Ancient Mariner, with “Water, water everywhere, and not a drop to drink.” Given the world we live in, computers and the Web, it’s something like: “tools, tools everywhere, and not a drop of productivity.”

Or so it seems.

Now, the question: what are we going to do about it?

  • Well said! We talk to our clients about this all the time. Different analogy same intent…”before you build that pretty new addition on your house you better be sure you have a solid foundation”. Get your people and process executing flawlessly then add tools where you need them. There are no silver bullets in sales and bright and shiny is not always a good thing. Great post!

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