Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

Announcing the Energy Climate Era: Hot, Flat, Crowded

The buzz is growing very fast on what might have been the keynote speech at the Aspen Ideas Festival last week. I picked it up at Huffington Post, in a post titled Thomas Friedman Calls for Green Revolution. Here’s the lead: 

At the Aspen Ideas Festival Thursday, New York Times columnist and The World Is Flat author Thomas Friedman gave a preview of his new book, Hot, Flat, and Crowded: Why We Need a Green Revolution — and How It Can Renew America, which comes out in September. The book’s main argument is that the convergence of global warming, global flattening (the rise of middle classes all over the world), and global crowding (the population boom) is driving five key trends that will define the 21st century.

Friedman argues that those five trends — energy and resource supply and demand, petro-dictatorship, biodiversity loss, climate change, and energy poverty — have all been driven past a tipping point such that they have created a new era of history: the energy climate era.

I heard second hand, from someone who was there, that all the buzz was about that speech. The summary on Huffington today includes three short videos you’ll want to see. Here’s the link again: Tom Friedman Calls For Green Revolution.