Face it: You don’t control your brand; your customers do.
I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril.
If you don’t see the video here, then use this link to the original on youtube.
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Wise advice, I couldn’t agree more. The Internet has had a huge impact on small business.