(Bias alert: this post is about today’s new product release at Palo Alto Software, and I’m one of the owners, and a fulltime employee there. So yes, you bet I’m biased on this one. No, I don’t normally post about company-specific products. I don’t want to turn this blog into sales pitches. Still, today’s the initial release. How can I resist?)
Still, bias or not, business owners, please sound off: What’s the best quick energizer you can get? Sales, right? New sales, ideally from existing customers because they’re easier to find, are the small business shot in the arm that exists.
Today at Palo Alto Software we’re releasing Sales and Marketing Pro, our newest product, intended to help small business owners do just that: boost your sales. Quickly. As painlessly as possible. It includes:
- A customer relationship management (CRM) tool from Batchbook to help manage your sales pipeline
- Tools to create a sound marketing strategy
- Website builder, 100 customizable design templates, website hosting for 1 year and a domain registration for 1 year from Network Solutions
- A Social Media guide on how to get started and boost effectiveness in the social media space from creating a blog, to Facebook, Twitter, YouTube and beyond
- Email marketing tools and strategies from VerticalResponse
- Resources from PRWeb to help get you press Customer scheduling software from Appointment-plus
- Professional printing services from Vistaprint
- Easy tools to create bullet-proof sales forecasts
- Guidance, advice and his best-selling book Duct Tape Marketing, from renowned marketing expert John Jantsch
I hope you see a pattern in those bullet points. The idea is to help you boost sales as quickly as possible. And yes, it has some serious planning tools for sales and marketing management – after all, it’s published by Palo Alto Software, which has been about planning for 20-some years now – but it’s not just planning, it’s a lot about jumping in and making the sale.
Sales and Marketing Pro is available right now, dowloadable, for $99.95 from Palo Alto Software on the web. It’s also available (for less than that) from Amazon.com, and at selected Office Depot and Office Max and other major stores (although it’s new today, so if you’re looking to get the physical box at the store, best to call first).