I don’t think the world is as easy to deal with as Seth Godin suggests in Slick, posted on his blog a few hours ago. He says that now even small-time individuals can have big-time production values, “gloss for not much money,” by using Kinko’s and Moo cards and so forth. He concludes:
So I guess instead of slick we’re now seeking transparency and reputation and guts.
I wish that were true, but I doubt it. What actually happens is that the bar goes up, as in my invention is the mother of necessity post from a couple of months ago. As gloss becomes available for not much money, everybody has to have gloss. The bar goes up. When slick becomes more accessible, the unslick looks even worse.
If you’re old enough, think back to the middle to late 1980s when desktop publishing became easy: Did we think typed was better? No. We all adopted desktop publishing standards for every damn letter.