Comments on: Serves’m Right Award: Big Fine for Fake Reviews http://timberry.bplans.com/2009/07/servesm-right-award-big-fine-for-fake-reviews.html Tim Berry on business planning, starting and growing your business, and having a life in the meantime Sat, 21 Nov 2009 17:26:20 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Serves’m Right Award: Big Fine for Fake Reviews http://timberry.bplans.com/2009/07/servesm-right-award-big-fine-for-fake-reviews.html/comment-page-1#comment-58959 Serves’m Right Award: Big Fine for Fake Reviews Sat, 18 Jul 2009 11:40:55 +0000 http://timberry.bplans.com/2009/07/servesm-right-award-big-fine-for-fake-reviews.html#comment-58959 [...] Click here to read more… [...] [...] Click here to read more… [...]

]]> By: Scott Pantall http://timberry.bplans.com/2009/07/servesm-right-award-big-fine-for-fake-reviews.html/comment-page-1#comment-58886 Scott Pantall Sat, 18 Jul 2009 10:26:57 +0000 http://timberry.bplans.com/2009/07/servesm-right-award-big-fine-for-fake-reviews.html#comment-58886 I think the New York AG was spot on. Even TV ads have to put "actor portrayal" or something to that effect when the ad features someone acting as a satisfied customer. New train of thought: Suppose in some part of the fake reviews there was an "actor portrayal"-type disclaimer. Would they still get fined if the disclaimers were deemed to be not easily found? I think the New York AG was spot on. Even TV ads have to put “actor portrayal” or something to that effect when the ad features someone acting as a satisfied customer.

New train of thought: Suppose in some part of the fake reviews there was an “actor portrayal”-type disclaimer. Would they still get fined if the disclaimers were deemed to be not easily found?

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