http://timberry.bplans.com/2009/06/five-words-to-never-use-in-an-ad.html Tim Berry on business planning, starting and growing your business, and having a life in the meantime Sat, 21 Nov 2009 17:26:20 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://timberry.bplans.com/2009/06/five-words-to-never-use-in-an-ad.html/comment-page-1#comment-66783 Are Your Words Communicating? | Mon, 27 Jul 2009 10:51:37 +0000 http://timberry.bplans.com/?p=1011#comment-66783 [...] Here’s the problem. I have no idea what this company does. It is using generic phrases and words to describe itself, and it thinks that’s marketing. Here’s the other problem. You and I do the exact same thing. We know the story behind our words, so they make sense to us. But do they communicate anything to the person who knows nothing about us? This hearkens back to an article I read recently from Tim Berry, called the Five Words that Won’t Work in an Ad. [...] [...] Here’s the problem. I have no idea what this company does. It is using generic phrases and words to describe itself, and it thinks that’s marketing. Here’s the other problem. You and I do the exact same thing. We know the story behind our words, so they make sense to us. But do they communicate anything to the person who knows nothing about us? This hearkens back to an article I read recently from Tim Berry, called the Five Words that Won’t Work in an Ad. [...]

]]> http://timberry.bplans.com/2009/06/five-words-to-never-use-in-an-ad.html/comment-page-1#comment-64345 A Quick Jargon Check | Fri, 24 Jul 2009 18:46:27 +0000 http://timberry.bplans.com/?p=1011#comment-64345 [...] If you like this site, you may want to subscribe to my RSS feed. Thanks for visiting!The words we use in business and their meanings has been a topic that is bouncing around in my head of late. This is due in part to Tim Berry’s excellent post, the Five Words That Won’t Work in an Ad. [...] [...] If you like this site, you may want to subscribe to my RSS feed. Thanks for visiting!The words we use in business and their meanings has been a topic that is bouncing around in my head of late. This is due in part to Tim Berry’s excellent post, the Five Words That Won’t Work in an Ad. [...]

]]> http://timberry.bplans.com/2009/06/five-words-to-never-use-in-an-ad.html/comment-page-1#comment-43710 ALex Thu, 02 Jul 2009 06:45:21 +0000 http://timberry.bplans.com/?p=1011#comment-43710 Wow, I would've never guessed... This will be one of those posts that'll stay with me for a long time. Short, sweet, and to the point. Thanks! Wow, I would’ve never guessed… This will be one of those posts that’ll stay with me for a long time. Short, sweet, and to the point. Thanks!

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