http://timberry.bplans.com/2009/05/packaging-with-a-sense-of-humor.html Tim Berry on business planning, starting and growing your business, and having a life in the meantime Sat, 21 Nov 2009 17:26:20 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://timberry.bplans.com/2009/05/packaging-with-a-sense-of-humor.html/comment-page-1#comment-47955 Michael White Mon, 06 Jul 2009 18:42:16 +0000 http://timberry.bplans.com/?p=1083#comment-47955 The business world could benefit from a sense of humor. One disappointing corporate example after another leaves us without much reason to smile, let alone laugh. We have started a label company that seeks to lighten things up. In fact, our "Lighten Up!" line of printed packaging labels is designed to do just that. Why say "FRAGILE" when "LOVE ME TENDER - Handle With Care" says so much more? If you needed to send that package yesterday, don't say "HOT RUSH" - tell it like it is with a much more honest "DELIVER YESTERDAY! - Hot Rush!" And, why tip-toe around legal responsibility with "INSPECT BEFORE ACCEPTING" when you really mean "IF IT'S BROKEN, YOU OWN IT! - Do Not Accept If Damaged". Let's bring a smile to this overly serious world of business. Fun people unite - spread levity everywhere! The business world could benefit from a sense of humor. One disappointing corporate example after another leaves us without much reason to smile, let alone laugh. We have started a label company that seeks to lighten things up. In fact, our “Lighten Up!” line of printed packaging labels is designed to do just that. Why say “FRAGILE” when “LOVE ME TENDER – Handle With Care” says so much more? If you needed to send that package yesterday, don’t say “HOT RUSH” – tell it like it is with a much more honest “DELIVER YESTERDAY! – Hot Rush!” And, why tip-toe around legal responsibility with “INSPECT BEFORE ACCEPTING” when you really mean “IF IT’S BROKEN, YOU OWN IT! – Do Not Accept If Damaged”. Let’s bring a smile to this overly serious world of business. Fun people unite – spread levity everywhere!

]]> http://timberry.bplans.com/2009/05/packaging-with-a-sense-of-humor.html/comment-page-1#comment-29124 A. Karno Sat, 30 May 2009 16:45:00 +0000 http://timberry.bplans.com/?p=1083#comment-29124 FUN topic! And let's not forget Shmaltz Brewing company that brought you He-brew the Chosen Beer and Utah's own, Polygamy Beer with the tag "Bring some home for your wives!" Danny's Real Soda should get a nod here for being the first to really get traction with clever labels, more than a down-dummer, Danny entertain and keeps it political. I like concept Virgin Vines' reverse snobbery, but I think it's a tad wordy. Check out the simple beauty of this: Leninade.- Real Soda's pink lemonade with red labels images of Vladimir Lenin & the Communist hammer and sickle, with a yellow star on the pop top. Slogans incude "Get Hammered & Sickled", "A Taste Worth Standing in Line For", "With Georgia On My Mind," "Drink Comrade! Drink! It's This or the Gulag!" FUN topic! And let’s not forget Shmaltz Brewing company that brought you He-brew the Chosen Beer and Utah’s own, Polygamy Beer with the tag “Bring some home for your wives!”
Danny’s Real Soda should get a nod here for being the first to
really get traction with clever labels, more than a down-dummer, Danny entertain and keeps it political. I like concept Virgin Vines’ reverse snobbery, but I think it’s a tad wordy. Check out the
simple beauty of this:
Leninade.- Real Soda’s pink lemonade with red labels images of Vladimir Lenin & the Communist hammer and sickle, with a yellow star on the pop top. Slogans incude “Get Hammered & Sickled”, “A Taste Worth Standing in Line For”, “With Georgia On My Mind,” “Drink Comrade! Drink! It’s This or the Gulag!”

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