True confession: I love writing. I love short sentences, strong words, making myself understood.
I think most, if not all, good bloggers like writing. Video people do vlogs and YouTube, poets go to Twitter (say, what?), but bloggers are writers. Almost all of my favorite blogs — I’ve got the blogroll on this blog, rightmost column, near the bottom — are written by people who care about writing. Not that they don’t care just as much about business, their main content area; but they’re writers.
Yes, I’ve done all the startups in my bio; yes, I have the MBA degree; and yes, I built Palo Alto Software. But if I could have made a decent living just writing, I would have.
Flashback: 1970, I was 22, wanted to write, studied literature. I was in a PhD program in comparative literature, briefly; ended up with MA in Journalism. UPI, McGraw-Hill, Mexico City, and whoosh, the 1970s all gone.
Flashback: 1979, journalist, bored filling space between ads, enrolled in Stanford University business school. Then I fell in love with business planning, helped to start Borland International, founded Palo Alto Software, founded bplans.com. And grew it, slowly for years, no outside investment. Tough times, good times.
And suddenly it was 2007, 40+ employees and a great management team, me struggling with changed technology, and I changed jobs. And started blogging. That change was Part 1 of this series.
So what helps me a lot is that I like writing. As a journalist I wrote a lot for many different publications. I also wrote published fiction (not very good, by the way, not worth citing, but they paid me) (and I’m not including market research that was wrong, either) and a full-length novel that got some second looks, but never got published.
So now, you can see how much blogging I do by looking at the sidebar here on the right. You can’t see that I’m also writing a lot on a family site, a personal site, and even an anonymous pure writing site.
If you’re going to be blogging a lot, you have to like writing.