Comments on: Marketing: Creating Wants or Filling Them? http://timberry.bplans.com/2008/08/marketing-creat.html Tim Berry on business planning, starting and growing your business, and having a life in the meantime Sat, 21 Nov 2009 17:26:20 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Online Resources: Session 4 — Market Analysis http://timberry.bplans.com/2008/08/marketing-creat.html/comment-page-1#comment-91139 Online Resources: Session 4 — Market Analysis Fri, 11 Sep 2009 18:19:08 +0000 http://timberry.bplans.com/2008/08/marketing-creat.html#comment-91139 [...] Sometimes you can see a need, address it, and still not be able to explain it to consumers. This post, True Story, Good Idea, but Hard to Explain, is an example. On the other hand, sometimes you can make people more aware of a need they already have with good marketing strategy – that’s in this post, Marketing: Creating Wants or Filling Them? [...] [...] Sometimes you can see a need, address it, and still not be able to explain it to consumers. This post, True Story, Good Idea, but Hard to Explain, is an example. On the other hand, sometimes you can make people more aware of a need they already have with good marketing strategy – that’s in this post, Marketing: Creating Wants or Filling Them? [...]

]]> By: Larry Sheldon http://timberry.bplans.com/2008/08/marketing-creat.html/comment-page-1#comment-450 Larry Sheldon Tue, 19 Aug 2008 18:46:09 +0000 http://timberry.bplans.com/2008/08/marketing-creat.html#comment-450 <p>Showing my age....</p> <p>Guys calls and orders a cab.[1]</p> <p>Cabbie comes to the door.[1]</p> <p>Man says "Tell him I'll be there just as soon as I finish here."</p> <p>Man comes down, cab is gone.</p> <p>Wife says "You'll wonder where the Yellow[2] went when you brush your teeth with Pepsodent!"</p> <p>[1] Service concepts that may not be familiar to some--I can explain on request.</p> <p>[2] In Those Days, cabs were always "Yellow Cabs" (unless they were Checker Cabs). And their telephone number always ended i "1234". </p> Showing my age….

Guys calls and orders a cab.[1]

Cabbie comes to the door.[1]

Man says "Tell him I'll be there just as soon as I finish here."

Man comes down, cab is gone.

Wife says "You'll wonder where the Yellow[2] went when you brush your teeth with Pepsodent!"

[1] Service concepts that may not be familiar to some–I can explain on request.

[2] In Those Days, cabs were always "Yellow Cabs" (unless they were Checker Cabs). And their telephone number always ended i "1234".

]]> By: Brandon Watkins http://timberry.bplans.com/2008/08/marketing-creat.html/comment-page-1#comment-449 Brandon Watkins Tue, 19 Aug 2008 17:01:18 +0000 http://timberry.bplans.com/2008/08/marketing-creat.html#comment-449 <p>We've moved from needs-fulfillment economy to desire-satiation economy in the past 80-90 years. This was a planned change orchestrated by industrialists and bankers. Industrialists realized 90 years ago that they could produce everyone's needs in just a few hours a day, and in order to get wealthier they needed Americans to become consumption-holics. Bankers needed hyper-consumption to support their new fiat-currency scheme. Enter Edward Bernays, nephew of Sigmund Freud, and a master of propaganda, also known as "public relations". He taught the industrialist marketers what they needed to know to change people's psychology from one of needs-fulfillment to one of desire-satiation. Needs can be met, but desires can never really be fulfilled. Industrialists got their hyper-consumption, bankers got the hyper-growth needed to support their currency Ponzi scheme, and well, here we are. I was going to post my essay "The Dirty Little Secret of Marketing", but I think I'll save that for another day.</p> We've moved from needs-fulfillment economy to desire-satiation economy in the past 80-90 years. This was a planned change orchestrated by industrialists and bankers. Industrialists realized 90 years ago that they could produce everyone's needs in just a few hours a day, and in order to get wealthier they needed Americans to become consumption-holics. Bankers needed hyper-consumption to support their new fiat-currency scheme. Enter Edward Bernays, nephew of Sigmund Freud, and a master of propaganda, also known as "public relations". He taught the industrialist marketers what they needed to know to change people's psychology from one of needs-fulfillment to one of desire-satiation. Needs can be met, but desires can never really be fulfilled. Industrialists got their hyper-consumption, bankers got the hyper-growth needed to support their currency Ponzi scheme, and well, here we are. I was going to post my essay "The Dirty Little Secret of Marketing", but I think I'll save that for another day.

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