A picture from Spain. The caption says "so natural that even the bottle is green." OK, here we go … green goes the way of "user friendly," or "lite" or "all natural;" tired, overused words and phrases, so diluted they end up meaning nothing. So who isn’t green? Who isn’t natural?
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President and founder of Palo Alto Software. Founder of bplans.com. Most recent book is The Plan-As-You-Go Business Plan.
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