I launched Yoomer Media and it's first property, http://www.thismarriagething.com this February as a lifestyle business with no regrets, even though I'm ending a lucrative consultiing career to do it.

Why? Because the business should fit my life, not the other way around. It provides me with cash and options to do the things I love. That, my friends, is the true definition of success- doing what you're passionate about.

Of course, I have an exit strategy, but who's to say leaving one LB won't lead to creating another? So I say more hype please. That wayy folks may not notice while I build my empire on a niche market that I'm proud to be a part of.

Too many media people and university professors only focus on the companies like Google and Microsoft while forgetting the thousands of businesses that provide their owners with a comfortable lifestyle and the chance to do something truly loved.

Perhaps these consultants and professors should read a book like "Small Giants" by Bo Burlingham to understand that bigger isn't necessarily better.

I am a huge believer in creating businesses built out of (a) a passion with a market, and (b) the desire the craft your living around the life you want to live.

As Mark Cuban said in a recent post, to truly succeed, you need to be following an obsession and if you have an exit strategy, it isn't an obsession.

Fund, built and exit is one approach, but it's not the only one, nor is it the best option for many people.